Let's give Target Australia the benefit of the doubt and say that mayyybe they thought they were being progressive (or just promoting cleanliness??) when they decided to sell this tiny Batgirl T-shirt for girls:
Customers quickly took to social media to point out that the shirt's message that little girls must clean before they can save the world, is maybe just a wee bit sexist. Especially since the store doesn't sell a T-shirt for boys with any mention of cleaning.
Ninac Ollins from Australia posted this on Target Australia's Facebook page:
"I'm insulted that you present a future where our daughters need to complete their 'home duties' before they can go out and save the world," she wrote. "We know that working mothers still do more housework than their spouses, we don't need you to perpetuate this inequity."
The post has been shared over 100 times and received hundreds of comments. Some pointed out that the T-shirts in the boys' section deliver a very different message.