Smyths, a UK toy store, decided to do away with gender norms in their new commercial, illustrating that it is about time we allow kids to use their imaginations however they please without gendering their toys.
Posted by Smyths Toys Superstores on Saturday, September 24, 2016
Usually toys like motorcycles and cars are targeted at boys while princesses and dolls are aimed at girls, but in their new ad, Smyths smashed those stereotypes when they depicted a young boy called Oscar playing with rockets in one frame, and becoming Queen of the Furbies in the next.
Best of all, the Smyths ad relays a strong message without making the commercial feeling extraordinary or forced. It also proves that a little boy can play dress up without exploding! Revolutionary.
People were definitely impressed with the progressive ad.
the new smyths toys advert doesnt give a fuck about gender roles and its beautiful— Charlie Pike (@charliexmarie) September 25, 2016
THE NEW SMYTHS ADVERT HAD A BOY IN A PRINCESS DRESS AND TIARA I AM SO HAPPY— spooky ells (@vprells) September 25, 2016