Jason Paul and Pasha Petkuns are freerunning masters who also have a gift for camera tricks. It's a winning combination we never saw coming.
Sure, this video is a viral ad, but that doesn't make it any less entertaining. I'm as jaded as any Internet professional, but I found myself swept away in the slick perspective tricks and athleticism. If an ad budget is what's needed to make more stuff like this, then I say have at it!