The sound of hundreds of screaming rubber ducks will haunt your memory forever after watching this video.

"There was a sea of ducks, as far as the eye can see."

Kevin237 was at the store trying to "embarrass his girlfriend." I have no idea what he means by that and why his attempt to embarrass her would involve a shopping cart full of rubber ducks, but some questions are better left unanswered. He basically discovered that when you squeeze multiple rubber ducks at once, they create a cacophony of duck wails that make it sound like they're all loudly mourning the death of a fellow duck. It's hard to explain. Just watch the video. And then change your phone alarm sound. You'll get what I mean. 

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Sources: ViralHog/YouTube