The BBC's Norman Smith dropped the mother of all swear words while describing UKIP leader Nigel Farage.
In case you hadn't noticed, we love news bloopers around here. The only thing better than watching a well-dressed, snooty journalist looking like a fool on live TV is preserving that moment on YouTube so millions of people can watch it over and over for all time.
This clip in particular is sure to be remembered as a classic. It has all the elements: a stodgy BBC news reader, a story about a controversial political figure, a sudden slip of the tongue, and the worst swear word you can say on TV. To be fair to the BBC's Norman Smith, he recovers admirably and soldiers on, but you can still see the mortification behind his eyes. And we love him for it.