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Saving birds' lives at the risk of making cats die of embarrassment.

Domestic cats and tweety birds the world over have had a long-standing and rather one-sided feud: cats kill as many as 3.7 billion birds, mostly songbirds, every year in the US alone. One Vermont-based company, Birdsbesafe, is seeking to protect our feathery friends while imposing a little whimsical shame on our murdery, furry friends. How? With terrible, early-90s-esque scrunchies.

Sources: Elite Daily