This snowboarder didn't see the bear chasing her down, but her selfie stick did.

This snowboarder didn't see the bear chasing her down, but her selfie stick did.
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No matter where you are, it's best practice to look over your shoulder every five seconds just to make sure a bear hasn't snuck up on you. One snowboarder, Kelly Murphy, learned that lesson while reviewing footage from her selfie stick and seeing that she was too busy jamming to Rihanna to notice the ursine beast sprinting after her down the slope.

The video's description reads:

OMG! I was going through my snowboarding videos and I found a bear chasing me!!! I nearly got eaten!!!

This was at Hakuba 47 in Japan, filmed yesterday! Be careful people!!!

Intense. It's like something out of a found-footage movie, which is exactly what people are suspecting.

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One of the primary reasons people believe it to be a hoax is that the bear noise sounds an awful like this stock audio. (FULL DISCLOSURE: Kelly sent us this video Monday morning before it went viral, and Someecards editors passed on it for this very reason—but now we get to write about the controversy.)

The Independent did its own investigation, performing an extensive breakdown of the video's more suspect elements and reaching out to Kelly Murphy, who responded by continuing to purport the video's authenticity.

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Yes the video is real! I didn't know anything was happening at the time but it's so scary to watch it back now! I think I'll stick to the runs with my friends from now on lol

The Independent's article also alleged that it's rare but technically possible to come across an Asiatic black bear in Hakuba while spring skiing, given that they start coming out of hibernation in March.

Could it have been a sneaky marketing ploy for the chic headphones Murphy was enjoying so much? Spokespeople for the featured headphone brand, Outdoor Tech, told the Independent, "we know just as much about this video as you do: absolutely nothing."

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