You might remember Helmut the Pug from when he burst onto the viral video scene with a ridiculously delightful parody of Drake's hit "Hotline Bling." For some reason, people will watch a pug dressed in a puffy coat do anything:

Helmut's new project is a calendar with a very simple premise: hot dudes holding pugs (particularly Helmut). Helmut and Hotties is on the market for just $15, and all proceeds go to the Pugalug Pug Rescue (A++ charity name, guys). If you don't want to shell out the dog-rescuing dough, however, there are plenty of behind-the-scenes shots of sultry eye-humping between dudes and dog on Instagram:

Sources: Helmut the Pug | Helmut and Hotties