If you feel emotionally manipulated by this video, it's because it was created by a guy named Rob Bliss at an agency called UPtv that specializes in stunts meant to pluck the heartstrings. In it, they ask a bunch of kids from low-income families to chose between a gift for themselves and a gift for someone in their family. According to Mashable, who spoke with Bliss, about 80% of the kids in the "experiment" chose the gift for someone else. The naughty ones got edited out. Ah, the magic of film-making! 

Sources: UP TV | h/t Mashable | Reddit