These kiddos responded correctly to the abomination that is dark chocolate.

Elite, an Israeli candy company, created this ad for their Splendid line of dark chocolates. The ad shows a bunch of kids trying dark chocolate for the first time—probably after being fed the lie that dark chocolate is better than milk chocolate—and reacting with slow-mo disgust and horror. How can adults be so wrong about something? What else are they lying about?

Elite isn't all bad though. They also make milk chocolate with pop rocks inside of it, which as you can imagine is the greatest chocolate of all time. 

Sources: BBR Channel