That magical time of year is here: the time of the Super Bowl commercial pre-commercial. For its Super Bowl effort, Pantene got football players to do their young daughter's hair, and the results are adorable enough to make you suddenly wish that there was a baby girl growing in your womb (or, if you're a guy, make you wish that you had a womb for a baby girl to grow in).
Steelers running back DeAngelo Williams did both the hair of his older daughter and his younger daughter, the latter of which answered every question she was asked with a straightforward, stoic "yes":
The Saints' Benjamin Watson, meanwhile, gave his daughter braided pigtails:
And Dallas Cowboys tight end Jason Witten struggled to...well, do pretty much anything with his daughter's hair:
You can feel good cheering these guys on, because no matter what football team you root for, everyone's a fan of team Cute Kids and Dads.