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Aside from starring in one of arguably one of the greatest teen movies of our time (Clueless), Alicia Silverstone is also known for being a big advocate for animal rights. In a new PSA for PETA, Silverstone speaks out about the ethical problems with the wool industry (with a little help from her butt).

The anti-wool PETA ad highlights the cruelty that sheep sometimes have to endure in order for their wool to be made into sweaters. She says in the video:

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Wool in general has not been thought about…the biggest thing people say to me is, Oh, but they just shear the sheep, they don’t kill the sheep. It’s not like that, it’s on the slaughterhouse floor where there’s a conveyor belt and it’s just so fast, the shearing process, that they get cut, they get harmed and they’re seriously wounded and there’s no care for them when they’re wounded. It’s just move on to the next. These are creatures that, to the people who are doing this, are just objects.

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Silverstone is so intent on stopping the cruelty towards sheep that she even posed nude for the ad, in a still image that reads "I'd rather go naked than wear wool." Talk about being committed to a cause. She concludes the ad by asking people to join her in never buying wool again.

It's like I always say: If you're going to show off your butt in public, at least do it for a good cause. (Okay fine, I've never said that before. It just seems appropriate here, okay?)