Ashley Graham kicked off the #ImNoAngel hashtag, and it's body positive heaven.

Back in 2015, Lane Bryant launched the #ImNoAngel campaign as a response to the unrealistic body standards put forth by the Victoria's Secret angel campaigns. The #ImNoAngel hashtag encourages women of all body types to embrace their curves and show off for the camera (if they feel comfortable), and places the emphasis on how you feel instead of arbitrary beauty standards.

On Tuesday, Ashley Graham kicked off the #ImNoAngel hashtag for the third year, and encouraged other celebrities to share their stories of body positivity.