Beautiful people Chris Pratt and Jennifer Lawrence are currently out on a press tour for their new movie, and Chris Pratt is hoping to remind you that he wasn't always a lovable, beautiful action star, he was once a lovable, goofy comedy actor.
People apparently wanted more Jennifer Lawrence in his photos from the tour, because everyone loves to see two beautiful people of opposite genders doing stuff together, and that's why the movie Passengers is happening.
So instead of giving the people what they want, he kept the bit going on Instagram, just barely including Jennifer Lawrence in a selfie:
"Finally got that selfie with Jen y'all wanted."
And then taking a candid photo where you can't see her face. "Just hanging with my bestie Jen."
Then giving her only half a face in a group shot...
...and giving her prime position as a growth out of the side of his face.
And eventually going back to the classic, rude crop.
Viral marketing at its very best.