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Emma Watson is perfect as Belle in Disney's live action Beauty and the Beast (I haven't seen it, but Emma Watson is always perfect). But what's not perfect is this creepy doll that is modeled after the actress as Belle.

A doll collector named William Herrington uploaded this pic on Flickr:

As you can see, it's pretty. Pretty beastly.

Twitter, of course, is freaking out:

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Seriously, Disney, WYD??? Disney? Are you there? Please explain yourself.

Disney has not offered up any explanation. So we'll just have to assume that whoever designed this doll had it out for Emma Watson. Or they just really, really love Justin Bieber.

Because as more than one person pointed out, the resemblance of the doll to the pop star is uncanny:

https://twitter.com/seIinaivy/status/817735066038190080?ref_src=twsrc%5Etfw
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If you still don't believe me, this face swap pretty much proves it:

Just what the world needs: more Justin Biebers!!!

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Twitter also offered up some alternative comparisons:

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Lord Farquaad, to refresh your memory, looks like this:

It's feasible that he was the doll's secret baby-daddy.

But despite the fact that this Bieber-doll is going to give me nightmares, I can forgive whoever designed it. Based solely on the fact that it made Zach Braff's day.

The actor couldn't stop tweeting about it:

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Here's a picture of Emma Watson as Belle just to prove she looks nothing like Justin Bieber:

Thank god. Because if her character looked anything at all like that doll, they'd have to rename the movie Beast and the Even Beastlier.