GOOP, the lifestyle blog from actress Gwyneth Paltrow, recently published an article on a long-discredited claim that there could be a link between wearing bras and breast cancer. Though they cited research that has been dismissed as false by The American Cancer Society, Paltrow and her brain trust over at GOOP decided to post the piece during Breast Cancer Awareness Month. The author of the post, Dr. Habib Sadeghi, offers as evidence the book Dressed to Kill: The Link Between Breast Cancer and Bras, written in 1995 by Sydney Ross Singer and Soma Grismaijer, a husband-and-wife team of medical anthropologists.

Sources: Salon