In a video interview on LinkedIn, Gwyneth "Vagina-Steamer" Paltrow said that if she had to do it today, she'd probably go about announcing that she was "consciously uncoupling" from her ex-husband, Coldplay's Chris Martin, differently.
When Paltrow originally announced on her lifestyle site, Goop, that she and her husband were "consciously uncoupling," it brought so much traffic that the site crashed. When asked if that was her intention, Paltrow was adamant that it wasn't.
So why put it on the site at all? She explained:
It was an incredibly personal statement. At that time, Goop wasn't the size that it is now, there were a lot less people. It was a very, very personal project for a long time and I wrote in the first person all the time, so it wasn't like a break. Now if you read the content, it's not in the first person anymore. At the time, it was still very small and very personal. It was such a difficult time in my life and I was trying so hard to protect my children and my family, Chris included. We were both fragile. It was really tough. To me it felt like this is a quiet way to do this and it's contained. I didn't anticipate that fallout.
Asked if she'd still put it on the site today, Paltrow responded, "That's a good question. Not in the same way. It sort of wouldn't be appropriate now. It's a much bigger business and I'm not sure it would be the right place to do something like that. I'm not sure. That's a good question."
It is a good question. Another good question that the interviewer could have asked would be, "Have you ever considered trademarking 'conscious uncoupling' as the only Paltrow-approved method of divorcing?" but somehow that one wasn't covered.