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Tom Hiddleston and Taylor Swift, the couple collectively known as Hiddleswift, have #Hiddlesplit, reports Us Weekly. According to the tabloid, the #Hiddlesplit happened because "It was an intense start. No one can keep that kind of momentum going."

"Hiddlesplit," of course, is the phrase that everyone is using to describe this alleged breakup. We are quickly working to trademark it, so if you have a background in U.S. patent law please email Hiddlesplit@someecards.com. We invented the phrase #Hiddlesplit, in particular Someecards editor Johnny McNulty, and we deserve 100 percent of the royalties and merchandising profits.