In our modern era, a truly comprehensive media strategy includes live babies.
Jeff Goldblum, star of Independence Day (classic version) and its upcoming sequel Independence Day: Resurgence, had a baby. And the baby was born—out of all the days in the year—on July 4th, the American holiday celebrating his dad's movie franchise. What are the odds? I'm imagining a boardroom full of marketing executives spending the holiday weekend frantically googling what foods Jeff Goldblum's wife should eat to induce labor.
The baby premiered on the same day as a teaser trailer for the new movie:
Also, this made me laugh:
Ugh, isn't it, like, so embarrassing when a famous director likes the teaser trailer for his own movie on Facebook?