Jerry Seinfeld, really rich comedian and creator of Bee Movie, made a controversial pun—to the extent a pun can be controversial, this is basically as contentious as it gets—while promoting a new episode of his web series.
To finish off the tweet, he wrote "@Acura!" The show is sponsored by Acura.
The response to the tone-deaf joke was predictable, with the initial responses on Seinfeld's own tweet overwhelmingly negative.
Seinfeld has a passionate history with the idea of being politically correct, notoriously lashing out during a 2014 BuzzFeed interview in which he was asked about the lack of diversity on Comedians in Cars Getting Coffee.
"People think [comedy] is the census or something, it's gotta represent the actual pie chart of America. Who cares?"
"You're funny, I'm interested. You're not funny, I'm not interested," said Seinfeld, dismissing the fact that most of the guests on his show had been white men up to that point.
It'll be interesting to see if Seinfeld addresses the response to his tweet, and, if he does, if he doubles down on his earlier stance on PC culture or not.