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Jessica Simpson—who has done a stellar job at carving out a brand in the past few years—regularly posts photos of her family on Instagram. For the most part, her pictures are pretty benign and offer up nothing more than the remarkable cuteness of her very blonde children, Ace and Maxwell. A recent photo of Maxwell, however, is accompanied by a caption that's divided her fans:

"My milkshake brings all the boys to the yard and they're like it's better than yours..." #MAXIDREW

A post shared by Jessica Simpson (@jessicasimpson) on

"My milkshake brings all the boys to the yard and they're like it's better than yours..." Simpson wrote. As everybody probably knows, those are lyrics from Kelis's 2003 classic "Milkshake." The song is not exactly about milkshakes.