Justin Timberlake of 'N Sync and voting booth selfie fame ingeniously used Halloween to market his new movie, almost trolling the holiday in the name of "Trolls."

JT, Jessica Biel and their 18-month-old son Silas were decked out as characters from Justin's upcoming movie "Trolls," different from the trolling costumes like Pepe the Frog.

Timberlake and Silas were both his character, Branch, as Biel dressed up as Poppy, voiced by Anna Kendrick.


It doesn't take a riddle to figure out the the subtext. Timberlake kept it real by writing, “When you make your whole family dress up as the characters from the movie you’re in but your wife secretly loves it and your son won’t keep his troll wig on," adding the hashtag, "#didIuseaholidayforselfpromo."

Happy Halloween from Poppy, Branch and lil Branch. We be Trollin'...

A post shared by Jessica Biel (@jessicabiel) on

The official marketing team was on board with this man-on-the-street subtle product placement, as Timberlake literally went from door to door raising awareness of the upcoming release.


Trolls opens in theaters on November 4th. Sorry you got this as reminder and not the Timberlake family on your doorstep.