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On Monday, Kat Von D publicly stated on Facebook and Instagram that she and fellow makeup company owner Jeffree Star were no longer friends. Soon after, Star fired off a few tweets letting her know how he felt about all that. But now, this feud is kicking into high gear.

On July 19, Von D posted a video to YouTube explaining her reasoning for not just distancing but "dissociating completely" from Star. (Short version: she thinks he's a bully and a liar.) A day later, Star made his own video in response to her video. (Short version: he thinks she's a bully and a liar, too.) What we've got here is an honest to God makeup war.