At the launch of the Good American line at a Nordstrom in Los Angeles, Kardashian said that she and business partner Emma Grede hoped to create "a designer denim that was still trendy and cool and edgy that went into a variety of sizes that for some reason, the market feels like they don’t need to produce, which is really unfair."
She also hopes that the rest of the fashion industry will follow suit. “I know it’s going to be more competition but we want them [designers] to copy us and hopefully expand their line into larger sizes and to real woman sizes and to really embrace this trend. We want it to be a trend forever,” she said.
Kardashian said the inspiration for a size-inclusive denim line came from her own experience feeling body-shamed when she tried to buy denim in boutiques that didn't carry her size. With her own denim line, she said, "I’m fighting for all the real girls and all the girls with hips and curves, yes!”
Khloe, the real girls thank you.