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Kim Kardashian West is launching a new makeup line (which surprisingly isn't called "Suck it, Kylie"), and with her promotional photos, launched allegations that she was wearing blackface.

@KKWBEAUTY Creme Contour & Highlight Kit 6.21.17 KKWBEAUTY.COM

A post shared by Kim Kardashian West (@kimkardashian) on

People were of course upset, noting the Kardashian krew's long history of appropriating black culture to make their fortunes.

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Fans noted that it's undeniable that Kardashian darkened her skin—making it appropriative at best and blackface at worst.

While many also came to her defense noting that the darkening is simply a product of contouring.

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Speaking to the New York Times, Kardashian officially addressed the backlash.

"I would obviously never want to offend anyone. I used an amazing photographer and a team of people," she said. "I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it."

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@kkwbeauty 6.21.17

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Kardashian added:

Of course, I have the utmost respect for why people might feel the way they did. But we made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away. Definitely I have learned from it.

Hmmm. "The tan defense" aside, that's a pretty good apology. She must be a media mogul with access to the best press coaches and publicists around.

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Sources: The New York Times