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Kris Jenner is trying to trademark the phrase, hashtag, and all around status of "Proud Mama." TMZ reports that everyone's favorite momager is trying to trademark #ProudMama for "advertising purposes," because it's been an indispensable part of her #personalbrand on #socialmedia.

She uses it for wholesome photos...

...and the sexier ones, too.

Sources: h/t TMZ