Big news in the world of celebritiesKylie Jenner has gone platinum blond!

In case you've already forgotten, here's what she looked like before:

A post shared by Kylie (@kyliejenner) on

Going blond is a hobby for the Jenner/Kardashian family. This isn't Kylie's first time at the bleach rodeo, and Khloé, Kourtney, Kim, and Kendall have all done it, too.