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Last October, the Internet fell in love with Konrad Annerud, a Swedish bartender with an uncanny resemblance to Leonardo DiCaprio in the 90s (his peak heartthrob years). Annerud has all of the irresistible DiCaprio traits: the floppy blond hair, the sensitive eyes, and even the complete lack of Oscars. When word about him got out, the unknown bartender immediately became a worldwide celebrity. He currently more than 200,000 Instagram followers.

Photo: @kkalle

A post shared by Konrad Annerud (@konradannerud) on

Now, that social media fame has led to an entirely new career for the 21-year-old Swede. He just had his first professional modeling photoshoot for Barneys.