He gets older, the cars stay the same age.

There is no sage wisdom spoken by Matthew McConaughey in this new car commercial, because he does not speak at all. That's right, the secret sauce has been removed. The entire reason that Jim Carrey was able to lampoon it on Saturday Night Live. We are deprived of the soothing musings of McConaughey, that perfect mix of Texas drawl delivered with stoner tempo.

Perhaps they were afraid the commercials would be become too formulaic and predictable. And maybe they were right. In that case, there were other options available to shake things up, like keep him talking but maybe have him lose the shirt.

Sources: Ad Age