Since 2006, George Clooney has done commercials abroad Nespresso, and his commercial work has done well for the company. In response to this successful coupling of silver fox and espresso, rival company Israeli Espresso Club launched an advertisement that craps all over Nespresso's Clooney spots with a Clooney-alike.

The ad, which started airing in January, opens with text reading "This is not George Clooney." In case it's not clear enough this is a riff on Nespresso, the not-George-Clooney guy walks out of a Nespresso-like store and is made out to be a fool.