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Thanks to her hit reality show, The Simple Life​, Paris Hilton is known to many as, in her words, a "ditzy airhead." Turns out she was just playing a character on the popular reality show. That's right! It was all an act! In the years since, Hilton has created a business empire worth billions, and she's ready for the world to take her seriously.

Hilton revealed to Access Hollywood that she wants to rid herself of the "dumb blonde" image that many associate with her. Her business has sprouted 17 different product lines and 70 international stores, and she's ready for people to recognize her success.

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“I am a very hardworking businesswoman and entrepreneur, and that’s what I want to be known as now,” Hilton told Access Hollywood.

The hotel heiress admitted that she was playing a character on The Simple Life. (What?! Reality TV is fabricated?! GASP!) Hilton said she and Nicole Richie were told by the producers of the show what personas they should take on.

They said, ‘Nicole you play the trouble maker, Paris you play the ditzy airhead.’ We had no idea what we were getting ourselves into or what a huge success it would be and that I’d have to continue playing this character for five years.

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Hilton has a good sense of humor about it, though, admitting that she "was in on the joke."

“I don’t mind because I feel like I really parlayed it into a huge business and it was a lot of fun,” she said. “I think if I was my serious self on the show it wouldn’t have been such a huge success.”

But, alas, the era of frivilous party girl Paris is behind us. Today we enter the dawn of serious-and-highly-intelligent businesswoman Paris.

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(Although it should be noted that serious businesswoman Paris still buys herself diamond rings as a treat.)

Sources: People