On Saturday, Amber Rose posted a pants-less photo of herself to Instagram to kick off her campaign to "bring back the bush" and abolish the stigma against pubic hair. Unfortunately, Instagram's guidelines say that nudity isn't allowed, so Rose's original photo was taken down. (She later posted it to Twitter instead.)
Not one to be deterred, Rose posted a follow-up photo to Instagram inviting her followers to take part in a SFW version of the #bringbackthebush challenge to promote feminism and body positivity.