Rihanna out-shades makeup company that dared to come for her on Instagram. It wasn't pretty.

Rihanna's new makeup brand, Fenty Beauty, made a huge splash on its September 8th release not only because Rihanna was involved (duh), but also because it boasts 40 different shades of foundation— a much bigger and more inclusive selection than most beauty brands.

Everyone from Albino woman Krystal Robertson to melanin-rich beauty blogger Nyma Tang have completely raved about the Fenty foundation, and the darker shades especially have been selling out of stores.