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Rihanna out-shades makeup company that dared to come for her on Instagram. It wasn't pretty.

Rihanna out-shades makeup company that dared to come for her on Instagram. It wasn't pretty.

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Rihanna's new makeup brand, Fenty Beauty, made a huge splash on its September 8th release not only because Rihanna was involved (duh), but also because it boasts 40 different shades of foundation— a much bigger and more inclusive selection than most beauty brands.

Everyone from Albino woman Krystal Robertson to melanin-rich beauty blogger Nyma Tang have completely raved about the Fenty foundation, and the darker shades especially have been selling out of stores.

But on Monday, longstanding makeup brand Make Up For Ever took to Instagram to remind people that they have had 40 different shades of their Ultra HD Foundation on sale since 2015. They uploaded this especially shady (literally and figuratively) post onto Instagram to take an obvious jab at Fenty Beauty.

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