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Some celebrities advocate for refugees, who might not have the power to speak for themselves. Others speak for animals, who have no voices of their own. What Snoop Dogg does is more important. He speaks for 12-year-olds, who only have an Xbox headset and also Twitter and Facebook and all the other things in the world also.

Snoop is fired up, and not in the way he usually gets fired up, although also probably that.