Tyra Banks' and Jessica Alba's beauty companies have pulled out of The New Celebrity Apprentice. Both of the celebrities' companies ended up on the boycott list of activist group #GrabYourWallet's due to their involvement in the show.

Tyra Banks and Jessica Alba appeared on The New Celebrity Apprentice as advisors, promoting their respective companies, Tyra Beauty and The Honest Company. After they pulled out of the show, they were removed from the boycott list, according to Racked.


While Donald Trump has left Celebrity Apprentice to be president of the United States, he's still the show's executive producer.

Hair is inspired by 🌊 today -thx @jennifer_yepez #honestbeauty

A post shared by Jessica Alba (@jessicaalba) on

A spokesperson for Tyra Beauty said in a statement:

We want to make it clear that Tyra Beauty is not an active sponsor of The Celebrity Apprentice series and does not plan to become one in the future. Filmed a year ago, our involvement was limited to showcasing Tyra Beauty’s innovative cosmetics products.


Shannon Coulter, the boycott organizer for the anti-Trump group #GrabYourWallet—which also targeted Nordstrom for carrying Ivanka Trump merchandise—told Racked:

I think what we’re seeing right now is consumer power acting as a direct and substantial check to a presidential administration out of step with core American values of equality and inclusivity. Fortunately, in the United States, money talks. The women of this nation are showing it walks too.