Vogue wrote an article about former supermodel Rebecca Romijn saying that reality TV show stars/models Gigi Hadid and Kendall Jenner weren't real supermodels, and the publication shared the piece on Twitter with a clickbait-y teaser sentence: "Who said that Kendall and Gigi are not 'true supermodels'?" The Internet had an answer.
And so on, and so on, an absurd number of times. But Vogue, bizarrely, ended up tweeting out the same teaser again—twice. To a predictable end.
There's a lesson here for everyone: make sure your scheduled tweets don't provoke the Internet's wrath.