A representative for the store gave the following statement to People:
At Vons, we strive to treat each and every customer with the utmost respect. There is a policy that limits gift card purchases using a credit card. Zendaya was able to purchase gift cards up to our limit, and we apologize for any inconvenience or misunderstanding.
We respect Zendaya's voice in the community and similarly are committed to diversity and inclusion. Moreover, we understand that race is a sensitive issue in America and view this experience as a reminder that every interaction is an opportunity to treat each customer as we ourselves would like to be treated.
Zendaya had described the incident in a series of Snapchats , saying, "So we just got out of this Vons, and I'm like, trying to buy a lot of gift cards…but the lady who was helping us, I don't think she was a huge fan of our skin tone…she was like, 'you can't afford this,' is how she looked at me."
A friend with Zendaya added, "She was rude."
"Extremely," Zendaya continued, "In fact, I recall her not trying to help us at all, saying we couldn't by the gift cards, and then throwing my wallet." She continued, "This is what we deal with." The friend finished her thought for her: "Because we're black."
People reports Zendaya was eventually able to purchase the gift cards with the help of a manager.