One influencer is getting a head start on her unborn child's personal brand in a pretty unconventional way, and people have thoughts about it.

Temitope Adesina, or @naturallytemi, is a Charlotte, North Carolina-based beauty and fashion influencer. She's also integrating her pregnancy into her content.

View this post on Instagram

At this point I don’t think my bump can get any bigger lol. Still using @palmers massage Lotion, skin therapy oil, and tummy mask to help keep the stretch marks away. #palmersbelly . Available @target and @amazon

A post shared by Temitope Adesina (@naturallytemi) on Dec 29, 2019 at 2:10pm PST

Under a recent sponsored post about stretch mark products, she received the usual roll call of flattering comments about her cute baby bump. And she got one comment from an account no one had ever seen before: @naturallybabytemi. Yes, dear reader, she and her husband made the account, pretending to be her unborn child.

"Mommy is that me?" @naturallybabytemi writes.

And @naturallytemi replies, "of course it's you my princess," with a heart emoji.

Then, the account "belonging to" Baby Temi comments again:

Tell me social media isn’t an illness pic.twitter.com/Enf3tCo0OB
— adenike (@sometimesnike) December 29, 2019

she behind both accounts like pic.twitter.com/gwd2dt5z4p
— Eric  (@blayysian) December 30, 2019

But others are sticking up for her, pointing out that moms talking to their babies in the womb is nothing new.

What is new, though, is using social media to write your own baby's responses. A communications consultant has called Adesina's use of Instagram to commune with her unborn child both "bizarre" and "imaginative."

This has to be THE most bizarre and imaginative use of social media I have seen in some time. Social media influencer Temitope Adesina is pregnant. Even as she is promoting Palmers massage oil on Instagram using her own handle, she also has another Instagram handle for her 1/5 pic.twitter.com/uB9K5ToSyg
— Karthik (@beastoftraal) December 30, 2019

He wrote a whole thread about mothers speaking to their babies throughout history, which you can read here if you feel called to do so.

2/5 unborn baby, called 'Naturally Baby Temi'! And she is (simulating) having a conversation with her unborn baby... ON INSTAGRAM!

There are many instances of mothers speaking to their child in the womb, in history and mythology. Most famously, in Mahabharatha, Krishna was pic.twitter.com/54fbPpdeWU
— Karthik (@beastoftraal) December 30, 2019

The consensus seems to be: yeah, posing as your own unborn child on Instagram is a little goofy. But it's not hurting anyone.

leave naturallytemi alone, some of you on here are so bitter, it's sickening sigh, one can't joke again??
— Danielle (@AframDanielle) December 30, 2019

And the biggest winners of all this are Adesina, her baby, and the brand she promoted in the post. All three have gone way more viral than originally intended.

Oh c'mon, nooo😭😭😂😂😂. I love naturallytemi. Why yall calling her out, if she's talking to her baby let her be😂😂😂 https://t.co/frkVsvGa7A
— Marshmellow🍁🌹 (@Mademoiselle_RH) December 30, 2019

Adesina herself is clearly unbothered.

Influencer creates Instagram account for her unborn child and starts debate about social media.