It's the end of an era (of celebrating unattainable beauty standards and disordered eating)!
The Victoria's Secret Fashion Show is officially not happening this year. VS's parent company broke the news via Fortune:
L Brands has cancelled 2019’s Victoria’s Secret Fashion Show, saying the decision was part of a move to “evolve the messaging of [the company]”. The move follows months of speculation and the lowest ratings ever for the show in 2018.
“We will be communicating to customers, but nothing similar in magnitude to the fashion show,” said CFO Stuart Burgdoerfer.
The news comes as sales are slumping for the brand: "Sales fell 7% in the latest quarter, compared to a 2% drop during the same period a year ago," says Fortune.
Model Shanina Shaik actually announced the show wouldn't be going forward over the summer, but this news confirms it.