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In order to get more young people into movie theaters, AMC theaters may soon start letting Millennials sully the sacred cinema experience by allowing the use of cell phones during movies. The CEO of AMC Entertainment, Adam Aron, told Variety that allowing texting is a possible move the chain may make to increase their grip on the coveted Generation Y demographic.

When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.

At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.

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When asked if that would involve creating texting sections of the theater, Aron went bigger, saying, "What may be more likely is we take specific auditoriums and make them more texting friendly."

He later took to Twitter to clarify his statements and prevent a backlash from text-unfriendly cinephiles.

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But it may have been too late, as Twitter chimed in to offer critiques of Aron's idea and provide suggestions for how to get Millennials into theaters in a less patronizing way.

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Alamo Drafthouse is a theater chain that originated in Austin, Texas, and has a severely strict No Texting policy during movies. They aren't afraid to kick people out who are caught doing it, as you can see in one of their ads where the Drafthouse takes pride in an angry voicemail from a customer who had to be tossed out of the auditorium for texting.

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Sources: Variety