The poster for the movie 'Legend' made the best of a bad review by hiding it in plain sight.
If you thought the twist in this poster was that Tom Hardy is on it twice, you were wrong. That's the twist of the movie. In the new true crime film Legend, Hardy plays identical twin London gangsters Ronnie and Reggie Kray. It's like The Klumps meets Lock, Stock, and Two Smoking Barrels.
The movie hasn't attracted much attention, and has received mixed reviews. Whoever designed this poster knew that, and decided to use some truly devious graphic design mojo to make the most of the situation. Look again at this closeup:
The poster actually advertises The Guardian's two star review, sneaking it in so that at first glance, it looks like a four-star rating hidden by Hardy heads. Benjamin Lee, the author of the Guardian review, praised the trick on Twitter:
If you're curious to read Lee's review, you can find it here. And if you're curious to see the movie, go ahead. But don't expect it to be better than the poster.