In the style of the great horror movie producer William Castle, a movie theater in L.A. is apparently offering custom made barf bags for the cannibal thriller Raw, directed by Julia Ducournau. Because if promises of puke don't reel in horror movie audiences, what will?
The movie theater that came up with this neat marketing ploy is the Nuart Theater in L.A. Speaking to The Hollywood Reporter, Mark Valen (a film buyer with Landmark Theatres who also does the programming for the Nuart) said, "One of the staff at the Nuart took up the initiative to make the barf bags out of paper lunch bags. What a fun idea! I remember that used to be done with some horror releases in the 1970s."