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The ongoing feud between the guys who make music for Apple commercials has reached a new peak.

Is this white people's Biggie vs. Tupac?
Is this white people's Biggie vs. Tupac?

Things have been pretty tense between Jack White and The Black Keys for the last few years. It all started when some e-mails between Jack White and his ex-wife were leaked, e-mails which led her to file a restraining order against him. In their exchange, he talked about not wanting his kid to go to the same school as Black Keys guitarist Dan Auerbach:

That's a possible twelve fucking years I'm going to have to be sitting in kids chairs next to that asshole with other people trying to lump us in together. He gets yet another free reign to follow me around and copy me and push himself into my world.

Sources: Pitchfork