Just hearing "bada-ba-ba-ba, I'm lovin' it" is enough to make anyone instantly start craving fries, but most people never knew the person who initially wrote the jingle. In a recent interview with Steve Stoute, the former record executive and founder of the advertising agency Translation revealed that the man behind the jingle is none other than music mogul and frequent Kanye collaborator, Pusha T. Stoute discusses it at the 4:00 minute mark in the video below.
That's right, the same dude who makes the expletive filled rap songs your mom wouldn't let you listen to as a kid is also the same guy responsible for your fast food cravings. Thus proving he is, truly, one of the most versatile rappers in the game.
Although the jingle premiered in a successful McDonald's campaign in 2004, it seems like it has been in your life forever. You can even hear Pusha rapping in the original, extended version of the song—which was featured on a global commercial you've probably seen way too many times.
Pusha T confirmed that he wrote the catchy jingle by tweeting some fast food themed emojis.
For years, people speculated that hit-maker Justin Timberlake was the original creator of the jingle because of the "I'm Lovin It" music video he starred in, which did not feature one single hamburger. JT also sang the jingle itself. It's actually really weird that this even exists.
In addition to being an excellent jingle writer, Pusha T also is the current President of GOOD Music, founder of Re-Up Records, half of the former hip-hop duo Clipse, and just in general a wildly successful rapper. Just last week he released a new song with friend and former business partner Jay Z, called Drug Dealers Anonymous. The only thing the man can't do is make McDonald's food less disgusting.