A series of hilarious new Spotify billboards are revealing people's hyper specific listening habits, and it'd be a disturbing invasion of privacy if it wasn't so delightful.
"Dear person who played 'Sorry' 42 times on Valentine's Day," reads the ad, "What did you do?" The flip side reads: "Dear person in the Theater District who listened to the Hamilton Soundtrack 5,375 times this year, can you get us tickets?"
According to Adweek, the promos use "aggregate data, and even some individual data" to create the funny billboards that rolled out in the U.S., U.K., France, and Germany on Monday.
They might also be making stuff up, but with the amount of data they can access, why bother?
Remember when Apple said they wouldn't unlock an iPhone for the FBI? Boy oh boy is Spotify going in the exact opposite direction, embracing their access to your personal info and sharing it with the world.
Then again, these ads are amazing. And the more specific the info, the funnier they read.
"Dear 3,749 people who streamed 'It's the End of the World As We Know It' the day of the Brexit vote," goes a billboard in the U.K. "Hang in there."