One in four Americans suffer from insomnia every year (EVERY YEAR!), and only 75% of them recover. Which means for the 25% of you reading this at 3:30 a.m. crying and sucking down your favorite pint of ice cream and cyber stalking your ex and his new, way-to-young-for-him girlfriend, you are definitely not alone.
Sleep is big business. Turn on the TV and there are mattress ads from countless companies. Travel for work? There are 50 different neck pillows to make you look like a total idiot at the airport.