By as early as next week, Twitter will no longer be Twitter, according to leaks from within Twitter—instead, it will decide for you which tweets are important, instead of the current model of simply displaying the most recent tweets from people you follow. This will be based on an algorithm, much like Facebook, which may mean who you follow doesn't even matter, since Facebook regularly shows you content from major brands it thinks you should like instead of things from your actual friends. This algorithm-based system is why everyone is always so happy with their choice of content on Facebook. This did not go down well with all the joke-writers on Twitter who spent years trying to convince strangers to follow them, and whose witty ravings will soon be replaced by whatever sponsored partner Twitter is promoting to its remaining customers: