There's a new target in the online outrage wars after YouTube titans TheFineBros—the people behind Kids React, Teens React, Elders React and YouTubers React—trademarked their "React" title and format for online videos and set up a licensing system where you can upload your own reaction videos to their network. And make them money.
This really irritated people because A) "reaction videos" are a genre that greatly pre-dates TheFineBros, and B) there's a fear that people will be sued or merely have their videos deleted if they use the term "react" in the title. Also, people generally found the "we're building a community" tone of their announcement video to be at best saccharine and at worst disingenuous:
TheFineBros have since said they will not be going after anyone's reaction videos (although they did once criticize and encouraged their followers to criticize Ellen DeGeneres for exactly that), and that they're only trademarking the title format and specific stylistic aspects of their show. They used the example of "Britain's Got Talent" and "America's Got Talent," which is not unreasonable. The issue is that their titles are generic enough that many people fear that lots of amateur reaction videos could fall prey to legal action. The Bros, again, dispute this:
This fight won't be answered here, but one thing is for certain, it's generated a LOT of reaction among YouTube's top personalities. Here are 5 of the most amusing reactions from high-profile outraged YouTubers: