7 of the best reactions from big YouTubers to The Fine Bros "React" meltdown.

7 of the best reactions from big YouTubers to The Fine Bros "React" meltdown.
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There's a new target in the online outrage wars after YouTube titans TheFineBros—the people behind Kids React, Teens React, Elders React and YouTubers React—trademarked their "React" title and format for online videos and set up a licensing system where you can upload your own reaction videos to their network. And make them money. 

This really irritated people because A) "reaction videos" are a genre that greatly pre-dates TheFineBros, and B) there's a fear that people will be sued or merely have their videos deleted if they use the term "react" in the title. Also, people generally found the "we're building a community" tone of their announcement video to be at best saccharine and at worst disingenuous:

https://www.youtube.com/watch?v=r2UqT6SZ7CU

TheFineBros have since said they will not be going after anyone's reaction videos (although they did once criticize and encouraged their followers to criticize Ellen DeGeneres for exactly that), and that they're only trademarking the title format and specific stylistic aspects of their show. They used the example of "Britain's Got Talent" and "America's Got Talent," which is not unreasonable. The issue is that their titles are generic enough that many people fear that lots of amateur reaction videos could fall prey to legal action. The Bros, again, dispute this:

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https://twitter.com/thefinebros/status/692794849934905345https://www.youtube.com/watch?v=0t-vuI9vKfg

This fight won't be answered here, but one thing is for certain, it's generated a LOT of reaction among YouTube's top personalities. Here are 5 of the most amusing reactions from high-profile outraged YouTubers:

1. First off is a clear and even-keeled response from Boogie2988, who goes beyond anger to help explain why it's so alarming to people and what the Bros could've done differently:

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2. This entry from FilmCow (the guy behind Llamas With Hats and other insane cartoon series) has a calm and reasonable take on the legal aspects of this, although clearly the "community" tone of the announcement rubbed him the wrong way.

3. Master of the animated explainer video CGP Grey went full sarcasm in his parody of the announcement:

4. Grey was no kinder in an equally-mocking "UPDATE" follow-up:

5. Famed oddball video game reviewer Dunkey made a video of animals "reacting" to his channel, using the same exact P-in-P window as the React videos (though as a parody this is Fair Use anyway):

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6. For a defense of the Bros, let's turn to Jon of Jon's World:

7. Finally, to catch all the details that haven't yet been covered, DramaAlert (they cover online drama) recaps the whole dang thing:

Bonus video from a non-famous YouTuber who only had 10 subscribers (at the time) and 8 views on his reaction video to TheFineBros before it was flagged and removed:

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