Advertising

There's a new target in the online outrage wars after YouTube titans TheFineBros—the people behind Kids React, Teens React, Elders React and YouTubers React—trademarked their "React" title and format for online videos and set up a licensing system where you can upload your own reaction videos to their network. And make them money. 

This really irritated people because A) "reaction videos" are a genre that greatly pre-dates TheFineBros, and B) there's a fear that people will be sued or merely have their videos deleted if they use the term "react" in the title. Also, people generally found the "we're building a community" tone of their announcement video to be at best saccharine and at worst disingenuous: