If it feels like a lot of ads during Super Bowl 51 thus far have had political undertones, you're mostly correct. Coca Cola's "Together is Beautiful" ad, which SB Nation reports actually aired during 2014, was re-promoted tonight as a reminder that Coca Cola is pro-diversity (and therefore anti-Trump, just like you), and also that Coke is delicious and you should buy some. Is it sad that simply promoting inclusivity now feels anti-Trump?
In an even more direct attack on the President, Airbnb launched a #WeAccept campaign, which not only included an ad championing the ideal of inclusivity, but also drew attention to a growing effort by the company to provide short-term housing to those in need. From refugees to disaster survivors, Airbnb aims to give 100,000 people temporary housing over the next five years. Somehow, this made people mad:
And some people made fun of all the products that Trump supporters will now have to boycott because of their inclusive ads:
So if you're keeping up, Trumpanzees have given up Budweiser, Coke, Avacados and Airbnb's.— 65,844,954 Strong (@freelancewoman) February 6, 2017
And, it's only the 2nd quarter.#weaccept
And sure, it's still an ad, and at the end of the day the whole point of an ad is to create positive sentiment towards a brand so that you'll use it. As we've seen with Uber, the public is particularly sensitive to corporate irresponsibility right now, so it makes sense that Airbnb wouldn't want to make a misstep, especially during the Super Bowl. But, while Airbnb was clearly looking out for their own brand, it was also kind of nice to see an ad that stood for something bigger than "yo, use our service."
At the very least, my hats off to Airbnb's ad agency for responding to a hostile political climate by championing multiculturalism and acceptance and not trying to ham-fist an Airbnb host into the ad. You can watch it here: