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Blake Shelton has been alive for 39 years, but until now, hadn't truly lived: the country singer/Mr. Gwen Stefani had gone nearly four decades without eating sushi. 

Much like all the viral videos featuring people trying exotic foods for the first time, Jimmy Fallon righted this wrong, treating Shelton to some artisanal rolls at Nobu, which Shelton found "has the texture of pre-chewed gum" and "Play-Doh." He surrendered to the beauty of the salmon, but aggressively could not handle the yellowfish. It's both the best and worst commercial for Japanese food, and will undoubtedly make you hungry.